The Nature Conservancy
Brand Center
How do you unify a global organization, spread across 77 countries and all 50 U.S. states? TNC needed a flexible system that encouraged consistent use of color, photography, typography and layout elements to ensure that its brand is visible and recognizable across all communications. The web-based platform eliminates versioning that often occurs with PDFs and ensures that staff have a single source for the most up-to-date brand tools.
CREATIVE DIRECTION, DESIGN, UI, UX