Nature NOW: Global Policy Campaign

Our planet's biodiversity—encompassing the incredible diversity of life on Earth—is the foundation of our societal health and economic prosperity. Yet, these vital natural systems face unprecedented threats. To secure a resilient future for both people and the planet, the world must urgently pivot to a nature-positive and carbon-neutral trajectory.

Engaging multiple channels, including video, print, and environmental advertising, the goal was to galvanize global action. By amplifying the voices of coalition partners, this campaign aimed to ignite a unified call for nature and climate leadership, celebrating innovative and committed efforts from governments, the private sector, and local communities worldwide.

CREATIVE DIRECTION, DESIGN